Facebook is a social media platform owned by Meta Platforms. Facebook primarily focuses on connecting with new people all around the world, and also helps us update our lives, share experiences, build connections, and even build businesses. In simple terms, it’s not just a social media platform, but also a tool that helps people maintain a good life culture.
But here is a hidden truth… more than a social media platform, people use Facebook to find more people to date. And don’t forget that Facebook is the first dating site of the modern world.
Why Meta added this dating feature on Facebook
While analysing some of the dating applications, Meta realised that the majority of people start their dating profiles using Facebook rather than Gmail. Not just a few—almost every adult from countries like the United States of America, Canada, Europe, and even India is using Facebook to start their dating profile. That is the reason why Facebook added new dating features to their platform.
Meta says: Dating Assistant is a chat assistant within Facebook Dating that gives you personalised help on your dating journey.
It can help you find better matches based on your interests and preferences, giving you refined search and custom match recommendations. The assistant allows users to go beyond traditional traits like height or education, allowing you to enter unique prompts tailored to what you’re looking for. For example, you can write: “Find me a Brooklyn girl in tech” and the Dating Assistant will help you with your search. You can also use the assistant to provide dating ideas or help you level up your profile.
You can find your Dating Assistant by heading to the Matches tab. Dating Assistant will begin rolling out gradually in the US and Canada.
The suggestion that “you can use the assistant to provide dating ideas or help you level up your profile” raises concerns about misrepresentation or dishonesty, but this is almost par for the course with dating apps.
Meet Cute
But Meta has more, in the form of Meet Cute—which has a horrific name, and something of a creepy description.
Meet Cute is a feature that takes the indecision out of online dating by automatically matching you with a surprise match based on Meta’s personalised matching algorithm. You can choose to chat with your match or unmatch to pass on the conversation.
Meet Cute is ideal for anyone who’s tired of swiping and is looking for a fresh, easy way to expand their typical pool of dating candidates.
To start, Meet Cute matches will be made weekly, and Meta is exploring the option of adding other frequencies. You can opt out of the feature at any time.
Also Read: AI Researchers are leaving Meta Platforms. The reason is more fascinating
