Apple’s “Awe Dropping” event will take place on September 9, 2025.
Apple has officially announced its next big event for updating its new products, new features, and more. And it’s not just another small event — it’s the one event every iProduct lover has been waiting for. On September 9, 2025, the company will host its surprise announcement, titled “Awe Dropping,” at the Steve Jobs Theatre at Apple Park in Cupertino.
So, what’s on the table this year? Quite a lot.
iPhone 17 Series Takes the Spotlight
Apple is expected to reveal the full iPhone 17 lineup, including:
- iPhone 17
- iPhone 17 Pro
- iPhone 17 Pro Max
- The brand-new iPhone 17 Air
The iPhone 17 Air is drawing the most attention — it’s Apple’s thinnest phone yet, rumoured to measure just 5.5mm thick, with a 6.6-inch display and a pill-shaped camera design that feels closer to the Pixel style.
Camera upgrades are another big deal this year. The standard iPhone 17 is expected to jump to a 24MP selfie camera, doubling the resolution from the iPhone 16. Meanwhile, the Pro models may feature 48MP telephoto cameras and 8x optical zoom, making them Apple’s most advanced camera phones to date.
iOS 26 and the “Liquid Glass” Design
All new iPhones will run on iOS 26, which introduces a fresh design language called Liquid Glass. Think of it as an alternative to dark mode — a transparent look that makes the interface feel lighter and more fluid.
Other key features include:
- Call screening for unknown numbers
- Live translation for calls and texts
- A new dedicated Games app for smoother performance
Apple Watch and AirPods Pro 3
It wouldn’t be an Apple event without new wearables. The Apple Watch Series 11 is also expected to launch, with more satellite connectivity for emergency messaging — making it perfect for adventurers.
AirPods Pro 3 are rumoured to arrive with some surprising upgrades, including heart-rate monitoring and even a touchscreen charging case for quick controls.
Why This Event Matters
Apple events always grab attention, but this one feels bigger. The iPhone 17 series is shaping up to be a major redesign, not just another incremental update. Combine that with new health-focused AirPods and an Apple Watch built for the future, and it’s clear Apple wants to set the tone for the next generation of personal tech.
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