Apple is gearing up to launch its highly anticipated iPhone 17 lineup. With the company’s “Awe Dropping” event set for Tuesday, September 9, the iPhone 17 Pro is shaping up to be one of the most exciting upgrades in years.
From a reimagined camera system to advanced cooling technology, this year’s Pro model looks like it could be worth the hype. Here’s a breakdown of everything you need to know to boost your chances of getting one on release.
iPhone 17 Pro Pre-Orders: Key Details
Pre-orders are expected to kick off on Friday, September 12 at 5:00 a.m. PT (8:00 a.m. ET), following the same timeline Apple has used for recent iPhone launches.
Global Pre-Order Times
Based on Apple’s history, the iPhone 17 Pro should be available worldwide at launch, with priority markets including the U.S., Canada, U.K., Australia, and much of Europe. Pre-order windows on September 12 will open simultaneously across time zones.
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How to Prepare for Pre-Orders
Apple usually rolls out its “Get Ready” feature on event day, allowing customers to set up their purchase in advance. You’ll be able to do it:
- Pick your preferred iPhone 17 Pro model
- Confirm carrier details
- Add accessories
- Choose AppleCare+ coverage
- Set up payment options
When pre-orders go live, you can finalise the order with just a tap.
If you’re part of the iPhone Upgrade Program, you can also pre-approve your upgrade ahead of time, which includes checking eligibility, securing financing, and confirming delivery preferences.
iPhone 17 Pro Release Date
The official release date is expected to be Friday, September 19, one week after pre-orders begin. This is when deliveries will arrive and in-store sales will start.
Apple Store Pickup Options
Prefer to skip shipping delays? Apple Stores will likely offer same-day or next-day pickup beginning September 19. To secure a pickup slot:
- Add the iPhone 17 Pro to your bag on Apple.com or the Apple Store app.
- Select “I’ll pick it up” during checkout.
- Then choose your local store and a 15-minute pickup window.
Walk-in purchases should also be possible, but stock may be limited and wait times longer than for reserved pickups.
What You Can Expect From the iPhone 17 Pro Model
Rumours say that the iPhone 17 Pro is ready to introduce some of the most incredible updates, including:
- A redesigned horizontal triple-camera system with three 48MP lenses, supporting up to 8× optical zoom and 8K video
- The new A19 Pro chip for faster, more efficient performance
- 12GB of RAM (up from 8GB), improving multitasking and speed
- A vapour chamber cooling system to keep performance steady under heavy use
- A fresh, half-glass, half-aluminium chassis design unique to Pro models
- Wi-Fi 7 support for next-gen connectivity
- Upgraded battery tech with 35W wired charging and Qi2 25W wireless charging
Alongside the iPhone 17 series, Apple’s September event is also expected to unveil the Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3.
