Sam Altman, the CEO of OpenAI, recently started a discussion on the social media platform X (previously known as Twitter). He mentioned, “I never took the dead internet theory that seriously, but it seems like there are really a lot of LLM-run Twitter accounts now.” This statement started a debate about the increase of AI-generated content and accounts across all digital platforms.
The Dead Internet Theory says that the majority of internet activity happening right now is generated by AI bots and tools rather than humans. Sam Altman’s statement directly questions the authenticity of social media content. But the reality is, it’s very difficult to identify which content is AI-generated and which is human-written because of the high intelligence of these tools.
The rise of AI-generated content is not unexpected. It started years ago, and now AI has become powerful enough to produce text, engage in conversations, create art, and more. These capabilities are proving helpful for customer service, content creation, education, and beyond. However, these tools also present significant risks, including misleading content, political influence, and misinformation.
AI in Business
People can’t grow their business without social media and the internet these days, so it’s impossible to skip AI tools. Here are five main reasons why everyone needs AI tools for their business:
- Automation – Saves time by handling repetitive tasks.
- Data Insights – Helps analyse customer behaviour and market trends.
- Content Creation – Generates engaging posts, articles, and videos faster.
- Personalisation – Delivers tailored experiences to customers.
- Scalability – Allows businesses to grow operations without a proportional increase in cost.
How to Use AI
The majority of people are using AI as a slave, positioning themselves as the king. They order, expect results, and hope the tools will just obey. But the truth is: AI is not your slave.
Stop giving random prompts and expecting miracles. Instead, use AI as a business partner. Don’t just write a single prompt—explain everything you want. Ask the tool to:
- Correct errors
- Add more value
- Expand ideas
- Challenge your perspective
This way, people can unlock the true potential of AI.
Why AI Is Too Dangerous
Using AI is the most important—and non-negotiable—thing if you are living in 2025. But it’s also both the best and worst tool we have.
AI is better, but sometimes it’s bitter. It can build, but it can also destroy. Use AI wisely.
In Conclusion
Sam Altman’s comments about AI-run accounts on X show a big challenge we face online today. Contents generated by AI are everywhere, but it also comes with risk factors too. As it gets harder to tell what’s human and what’s AI, we need to think carefully about how we use it and how it should be regulated. The future of the internet will depend on using AI in smart ways while keeping online spaces real, authentic, and trustworthy.
